THE CHALLENGE
Find innovative ways to demonstrate the can-do spirit of DHL’s ‘All The Way’ brand campaign.
Find innovative ways to demonstrate the can-do spirit of DHL’s ‘All The Way’ brand campaign.
THE STRATEGY
Harness DHL's regional brandsite as a platform to demonstrate DHL's 'can-do' spirit, before driving customers to their specific country site.
Harness DHL's regional brandsite as a platform to demonstrate DHL's 'can-do' spirit, before driving customers to their specific country site.
THE IDEA
Show how DHL goes the extra mile to deliver everything for their customers - even the content on a web page.
Show how DHL goes the extra mile to deliver everything for their customers - even the content on a web page.
DHL deliver the website content in a variety of ways to showcase the breadth of their delivery capabilities.The can-do spirit was personified by creating the 'little red men'. To make them as realistic as possible, we used motion capture technology and blue screen video techniques.
