VOLVO — XC60 LAUNCH
Product:
New Volvo XC60 SUV with innovative technologies — Sensus (unique interface of car-driver interaction) and Intellisafe (smart car safety systems)
Idea:
To highlight both product USP and naming of the technological innovations by creating a wordplay in the headlines that mixes Cyrilic and Latin.
Execution:
TVC and OLV adaptation (edit, wording, graphics) + radio ad + OOH + native media integrations (Kommersant, Esquire, National Geographic and etc.) + digital banners & promoted Social Media publications.
