Conference Swag - Recovery Kit
Client: MicroBilt Corporation
Role: Creative Director
Role: Creative Director
The client was attending a conference that had a known reputation for after-hours schmoozing (and imbibing) in local drinking establishments. Knowing this, we produced a post card message and complimentary pouch of items commonly considered to be hangover relievers. We avoided any direct reference to drinking or hangovers as to not offend the non-drinking guests.
This kit was extremely well received and variations on the idea were used by a number of companies at later conferences.
