Mood Board representing Eddie Bauer's current advertisements and themes.

Mood board representing the overall vibe of the echo collection; the direction that I want the project to go

This is a small branding guideline to maintain consistency through the project. The color palette is inspired by the setting in which I shot the photography for this project.

These are croqui sketches that directly correlate with what the models in my photoshoot are wearing. A key part to this project was envisioning and curating the physical garments that made up the look book.

This is a glimpse at some of my photography for the shoot. The vibe is very natural and overcast, which I thought gave a very cool juxtaposition to the chic fashion.

I decided to redesign Eddie Bauer's landing page for their website to include advertisements for the new ECHO collection.

This mailer was designed as a perk for Eddie Bauer credit card holders and loyalty members. Members and card holders would receive the mailer and get an exclusive glimpse at the collection, as well as a coupon that they could use in-store or online.

The look book was my absolute favorite part of the project, and ended up being the inspiration for the rest of the deliverables. As a former retail employee, I know that clothing stores will design informational look books so that the employees of the store can be informed on the product being sold. This is sort of the purpose for the look book. It would also be available in a more watered down form (as far as information is concerned) for public consumption.