Francisco Lindor signature New Balance Youth Cleat

  • I'm proud to get the commission by New Balance Baseball to create five illustrations about MLB All-Star Francisco Lindor's story!
    This project is full of fun that I can make it like cartoon style. To get the references for Francisco's childhood, I'm lucky to get it from his Instagram. According to the photos, I tried my best to reproduce all his memory into images.
    The most challenging part for me is color choices. Based on the art direction, they need me to use blue, red, and light green in the image to connect to the product. However, these colors mostly remind me about EDM, clubbing or Fashion neon shows. So I tried my best to intend those colors in the main tone but still look like the warm childhood memories.
    Many thanks to New Balance Global Brand Marketing Manager Sean Sweeney and his excellent team for trusting my ability and helped with the text design!
    I'm appreciate their effort!

    Hope you enjoy the result.
    Cheers!
  • Project sketches
  • Project Color options
  • Every dream starts somewhere 🇵🇷

    The Francisco Lindor Youth Cleat Collection