Pi Lambda Phi at Drexel University
Fall Rush 2018 Campaign
As the Director of Communications for my Chapter of Pi Lambda Phi, I was tasked with creating the marketing and social media materials for our Fall Rush. I was given the idea for the Disney and Pixar movie, the Incredibles, and the slogan "Be Incredible" by our recruitment committee, and then they told me to "go wild". To research how I should be designing the materials, I rewatched both The Incredibles and Incredibles 2, took screen-caps of what I felt was relevant to what I would be designing, and started sketching out ideas.
In the end, I created nine Instagram posts and another nine Facebook Banners. Knowing that if I posted all nine graphics it would spam our followers feeds, which would end up hurting us since it would turn people away. I decided to share with the other members of my Fraternity our campaign: everyone would pick their favorite character of the nine I created, and post it to their own personal feeds. It won't spam our followers feeds, and, as a bonus, it will give us a bigger presence. Idealistically, if all the members posted the graphic they like best, it will reach more people.
Since I had to get feedback and approval from multiple people I had to collaborate and compromise on a few aspects of the designs, which I feel is very important, especially working in teams.
