Objective
To develop a mechanic that displays the UK public's collective Christmas wishlist.
To develop a mechanic that displays the UK public's collective Christmas wishlist.
Activity
SMACK designed and built a tool that aggregates tweets expressing the nation's Xmas wants, ranking them in a real-time most wanted live barometer.
SMACK designed and built a tool that aggregates tweets expressing the nation's Xmas wants, ranking them in a real-time most wanted live barometer.
Results
Successful display at Ebay's Social Shopping Weekend, garnering press coverage across national and trade press.
Successful display at Ebay's Social Shopping Weekend, garnering press coverage across national and trade press.
Client: Shine
