THE MAGAZINE
After doing a ten weeks deep research, we came up with a magazine for our final project. WAkE-UP research mag. Takes readers from the first stage of our process to the final storytelling.
FRAMEWORK
Summarizing insights and translating them into frameworks and guidelines to drive concept generation.
The basic visualization of gathering all affinitation information.
It is meant to be clear, short and straight to the point.
STORYTELLING
Storytelling is an effective way to express ideas that didn’t previously exist or ideas that are abstract. Stories need to be built on what we have already analyzed and understood about people and the context.
