Shellfish: Beachwear Brand

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Brief:

Whilst social media usage is on a rapid incline in the past few years, a negative impact is made on the brains cognitive process. A recent study of social networking sites uncovered that on average, a person spends approximately two hours and fifteen minutes looking through posts daily. These post could consist of celebrity posts, friends or those with a high following. Subconsciously, the brain is influenced by these posts in some way. Photo manipulation and ‘touched up’ photos are a massive issue amongst social media users currently, leading to a negative impact left on both women and men. Unfortunately, children as young as five years old feel the need to conform to societies expectations of the perfect body, leading to them growing up with anxieties, depression and in some cases eating disorders such as anorexia and bulimia.

I have been approached by a new women’s beachwear and active wear company to produce graphics for their store to address this issue within their brand. Working in conjunction with the BeReal Charity Campaign, an amount from every product sold will be given to the charity campaign to help people in developing a positive body image. Outcomes could include a logo, posters, body image leaflets, moving image advertisements, packaging, hangers, tote bags, price tags, phone cases, pens, key rings etc. A men’s section will be added once the brand is established and fully up and running.

The target market for this new brand is teenagers and women aged approximately from 14 - 22 years of age due to it being the age of those who are effected by these anxieties in society.

The stores competition brands consist of Cocobay, an online retailer for women’s swimwear and designer beachwear, as well as Beach Café, a luxury online boutique for designer swimwear, beachwear, sportswear and accessories.

Shell Surface Designs