INEEDA is a start-up company run out of the Student Inc. Start-Up Incubator programme at the Rubicon, CIT. The idea behind INEEDA is an online platform that lets users hire staff by the hour. This recruitment service is set to revolutionise the way we work and hire staff; highlighting distance from the job, qualifications, experience, reviews and ratings for each potential employee. This app is entirely user focused, so the visual identity is clear and to the point. An eye-catching colour scheme ensures visibility and the tone is one of balance and integrity.