Flume Shoe Cleaning Kit Branding and Packaging Design
Flume is a shoe cleaning kit that showcases the passion of maintaining the cleanliness of people’s dress shoes. Flume started off with an approach to incorporate a luxurious design, package and brand to market towards working class professionals.
The logo has a shield to represent protection as this brand is meant to protect people’s dress shoes from getting dirty, scratched, or worn out. Also included in the logo is a dress shoe and a brush for consumers to easily identify what the product is.
Each cleaning product has a stylized Art Deco line pattern, which symbolizes classic wealth and elegance. In keeping with the dignity of the brand the typeface used is reminiscent of the era. Monochromatic colours are used to further reinforce the elegance of the design by ensuring visual simplicity.
