Yunfei Liu's profile

Clear New Generation Campaign

Yunfei Liu
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Online Video 1: Xiao S
Online Video 2: Zhou Dong Yu
clear uniliver Advertising Integrated Campaign
Product KV
clear uniliver Advertising Integrated Campaign
TV Show Sponsor
clear uniliver Advertising Integrated Campaign
Innovative Product: Rap Bottle
clear uniliver Advertising Integrated Campaign
Innovative Product: Rap Bottle
Idea:
"Despise the traditional" - use a smarter way to get rid of dandruff

Background & Solution:
Clear shampoo products have been upgraded with more advanced technology to prevent dandruff, along with an improved cap design for easier opening. Since then, we have developed the concept of "Despise the traditional" and launched an integrated marketing campaign including TV commercials, TV show sponsorships, and an innovative product - a rap bottle.
Clear New Generation Campaign
Published:
Yunfei Liu's profile

Owner

Yunfei Liu's profile
Vaughan, Ontario, Canada

Clear New Generation Campaign

Idea: Despise the traditional, use the smarter way to clean dandruff 不屑传统，智去头屑 Execution: Clear shampoo product upgrades, it uses more advanced Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives