In February 2013 the PepsiCo Design Center opened and the VP of Product Design was pushing for a launch of Pepsi Perfect for October 2015.

As the only Product Design team member at that time it was my responsibility to develop the data and content to sell the idea but there were many other priorities at the time. After a year and many wins for our team, the corporate culture began embracing Design and the project was picked up for production.

It was integral to develop a design that would stay true to the film and fans but also embraced the future and was an update not a repackage. Many factors played in developing the form of the bottle and overcap, from preform design and weight to carbonation.

I managed the Industrial Design component sketching and developing the primary and secondary packaging for the US launch and also bottle/tumblers with integrated straws for some of our South American markets.

The project was a huge success not only in media attention, but also in helping shape PepsiCo's new internal culture while staying relevant to our consumer. We showed how a small investment combined with strategic design could bring the brand more attention than advertising.