Southern Silk Road Marathon
As an ancient international passage, the Southern Silk Road has produces a rich history and culture in Qionglai. The related departments of Qionglai tourism plan to advance Pingle Ancient town and Tiantai Mountain into a national Class A scenic spot. The Southern Silk Road Marathon is a great social opportunity for enthusiastic participants to train for and master. Through the course route, participants explore the urban terrain of the host city. As such, the Southern Silk Road Marathon requires a vibrant style guide which will attract worldwide attention to the event.
Nowadays, the half-marathon is attracting more and more people's attention and participation. The primary problem to solve is how to convey to the public in a more direct way in this increasingly popular national sport, so that people can remember the event years after it is held as a treasured memory.
The Buddy team is honored to be able to participate in the whole process of the project's visual planning and promotion. Starting from simply the logo, we have fully communicated with customers the found a common feature of the South Silk Road Marathon with vibrant colour scheme and modern fonts. After many discussions we refined a few techniques integrated into the logo font design, and the activity logo was created.We use the elements within the logo to deform and create a variety of auxiliary graphics. With standard color matching, there are many vivid and interesting pictures. At the same time, we have extracted the local characteristics of cultural symbols within Qionglai, and created some columns of personalized icon with these as well.
