CLIENT
Il Makiage
OVERVIEW
Huge partnered with Il Makiage and photographer Tony Kelly to shake up the sleepy makeup category and go against the unadorned, pink-washed minimalist trend of recent years. The “Makeup for Maximalists” campaign launch flipped the meaning of ‘high maintenance’, while flipping the bird.
ROLE
Art direction
Design
Production
Post-production
Design
Production
Post-production
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CASE STUDY
TEASE
LAUNCH
ANTHEM
SUBWAY
SOCIAL
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