Google does algorithm updates often because they hope to give better results to their users. Google is free. Google is the largest search engine in the world. They have a responsibility to their customers to give good results for each search, and they make changes when they want to address issues in the online community.

Google has made changes to their core algorithm to show results for websites that can be viewed on a mobile device. Someone who is looking for things on their mobile device will have a much easier time if they use Google because the company has focused on that for many years. They also look at other things that they believe make the web surfing experience better, and they release those statistics when their new algorithms come out.

Google makes sure that companies with stale or unchanging websites are pushed down in the rankings. They do not want to give their users results that include sites that are hard to read, and it is much better for Google to do this because it means the searchers are always happy.​​​​​​​

Google always updates their results to eliminate spam, and that alone makes it much easier for users to surf the web and find what they need. Someone who is searching the web for a specific thing could run across a lot of spam that is associated with that topic, and Google has done a good job of removing all that spam from their search results.

Google has upgraded their local SEO results many times over the past few years, and they now return results that show the rating for the company, their address, a map of their location, and their phone number. People who search for something close to their home will come up with all the locations that are closest to them, and Google even tells people where it believes they are located based on GPS.

Google has a shopping tab that people could use if they are trying to buy something, and they also use related ads to help customers find what they need online. These ads are created to relate directly to the search, and people who are searching for specific items usually get better results because they can click on the first ad.

Google has improved their algorithm to move even faster, and they have given their customers a better experience because it moves so much more quickly than normal. Their algorithm speeds up every time they make a change, and they name the updates to their algorithm so that people know how much the company has progressed.

The Google algorithm is one of the most powerful things in all of the world, and it is consistently updated to give users on their site better results. The company wants everyone to enjoy using the service, and they have made it as user-friendly as possible.