Street Taco Takeover mini-site (pre-launch site for local Louisville and Lexington websites)
The 1000 free Street Taco coupons were depleted so quickly Qdoba decided to extend the promotion with another 1000 free orders. Subscription to Qdoba Louisville's email program was required and the database gained 2000 subscribers in a matter of days. Because the Street Taco Block Party was a catering prize, Qdoba was able to grow their database of catering prospects through the promotion.