Mockups
Design Process
Company's Original Idea and Name
I tried to hold onto the lion theme. Once I made it into Illustrator, the design translated better without the complexities of the head.
The name came along as I traced out the paw. What separates the lion from the rest of the big cats out there is that they are a pride (thank you Lion King). Its a good play on words as well pride as in the lion pack and pride as in having pride in the photography and video work that comes out of this company.
The name came along as I traced out the paw. What separates the lion from the rest of the big cats out there is that they are a pride (thank you Lion King). Its a good play on words as well pride as in the lion pack and pride as in having pride in the photography and video work that comes out of this company.
