VEGA CITY MALL
Brief: Vega city mall is situated in south bangalore and has over 75 international and national brands more than 23 restaurants and has south India's first-ever PVR Superplex. The ask was to design a hoarding and a poster promoting their End of season sale through which you could shop and win a Hyundai Accent or a trip to Dubai.
Solution: We provided them with two routes, one focusing on the bumper prize and the other focusing on the sale aspect. In the first route, we focused on unveiling the bumper prize using a gift box, which was being opened as the visual and elements from Dubai trip as the supporting elements. The second route consisted of sale elements and a bite mark at the bottom of the poster through which we pulled the attention of the audience.
Lawrence & Mayo
Brief: L&M has been India’s leading opticians since 1877, providing customers with the highest standard in precision eye care solutions. As their eye wears where relatively expensive their target audience where predominantly around the age group of 30-55. The ask was to get the attention of younger audiences and increase their market share.
Solution: A campaign was planned mainly focusing on the platforms Instagram and Facebook with the hashtag SWAGIT and an on ground activation in a college. The core idea was to ask the audience to show-off their unique way of wearing a sunglass with a dance move and stand a chance to win goodies from L&M.
RMZ GALLERIA MALL
Brief: It was a pitch for the grand opening of Galleria mall and the ask was to create a hoarding to attract audience to come visit the mall for the inaugural ceremony.
Solution: We came up with 2 routes, the first one was to promote and showcase their 5000 sq.ft food court. it was one of the largest food courts in bangalore. Since it was a hoarding the use of bright colours and bold fonts where the optimum choice. The second idea was based on the mall being located in the north of bengalore and you could see the illustrated crowd moving heading towards north.
SHRIRAM BUILDERS
Brief: Shriram builders are one of the leading residential real estate development companies in South India. The ask was to create a news paper advertisement for their newly constructed senior living homes along with the name and logo for it. Their target audience where of upper class families to high class families.
Solution: As people grow older they tend to feel lonely and depressed and always urges for a company. We came up with the name of Shriram "Shrestha" which means noble/ pure. The logo is of a lotus which symbolises purity. The imaginary is of two old men playing football with the context of bonding and relieving from their stress and anxiety caused by sitting alone in a house. Since this is a senior living community they get to meet a lot of people and spend time with them.
