![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26cb1c68521117.5b61bdefcfe83.jpg)
SMK / University of Applied Social Sciences
SMK university of applied social sciences is based in Vilnius, Lithuania. It is an educational institution geared towards students – one’s individual
talent, potential, and intelligence that must be disclosed, developed and valued. Our biggest inspiration were SMK people. Every SMK student is
a unique individual, all together they are forming a vibrant, dynamic and active community. To represent every individual we created more than 200 pictograms. Together they become a graphic system that overcomes any limitations of a traditional logo and helps to recognise the brand from a distinctive set of different visual elements.
DELIVERABLE: BRANDING SYSTEM / COMMUNICATION DESIGN / WEB DESIGN
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2018
© &ANDSTUDIO
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4df45368521117.5b6819eb2cae6.gif)
01-
SMK Student Identity Generator
Here we present the SMK logotype generator. With this app SMK students can create their own unique symbol. 4 easy steps of games and tests and
the application generates a personal logotype. The exported logotype can be used on any university paper work, social media or merchandising.
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bea3768521117.5b607f4283d14.jpg)
02-
SMK Web page -
As the brand and experience pushed out across digital, we created a fluent web page experience where identity symbols helps to tell a stories about specialties and core values of the university. Web page creates a link between physical identity objects and digital environment.
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7835be68521117.5b680b4d9cb8e.jpg)
03-
SMK identity -
The whole identity system is based on University’s mission, core values, modern approach and open-mindedness. It also becomes a symbol of constant change, where every person has the possibility to create his own unique SMK visual identity.
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8445dd68521117.5b6024bd93e72.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98369c68521117.5b602c20e3c91.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e150e68521117.5b6032d7e7463.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f8cb368521117.5b617175efb24.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d6e13468521117.5b60343d55aab.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b922d168521117.5b602c20e415d.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3eaf5168521117.5b603003e8a8e.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10a41e68521117.5b62c14b62df1.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d52c3068521117.5b60314d87f2b.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/898cb568521117.5b6034ac0d868.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4c3f368521117.5b60598938123.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b81fe68521117.5b602a0489919.jpg)
![identity brand University interaction digital bold colour Education school Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/disp/95b39368521117.5b601eb0a7234.gif)
SMK / UNIVERSITY OF APPLIED SOCIAL SCIENCES
CLIENT: SMK / BRANDING: ANDSTUDIO / PHOTOS BY: MARTYNA JOVAISAITE, SIMONA VALIUŠKYTĖ / ANIMATION: MEINART