Digital Marketing Campaign
An integrated marketing campaign including print, digital, radio and TV was created to promote swim lessons and increase registrations. The goal was to use content marketing and other methods to inform parents about the importance of getting their child water-ready before the summer swim season. My role in this campaign included strategic planning, concept development, copywriting and working with designers to ensure brand consistency.
Display Ads
Display ads were placed on MyActiveChild.com and PilotOnline.com.
Google Display was also used for audience targeting and remarketing to visitors of VBgov.com
Facebook Ads
Video
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Native Advertising
