ECOVACS - Brand Campaign
ECOVCS is a robotics company that specialises in cleaning in-home robotic appliances who came to us for help with their business goal of capturing a larger share of the home robotics cleaning market, as well as a communication challenge of better positioning with millennials amongst the competition.
Insight
With such limited time, millennials want to be able to enjoy experiences and share them with their friends and family.
Idea
DO MORE OF WHAT YOU LOVE. With the ECOVACS bots maintaining your home , you are able to leave chores alone and spend time doing the things you are passionate about instead. This is revealed through the cleaning patterns the bot makes when it cleans.
Brand Manifesto
Credits
Creative Director - Pierre Desfretier
Associate Creative Director - Kunal Kshirsagar
Art Director - Joash Guevara, Josh Pianpiano
Digital Manager/Copywriter - Darryl Soh
