idea / This is what banking sounds like
A series of online videos aiming to build brand favourability. Each uses one small but important consumer banking benefit that ladders up to the brand promise — banking can be this comfortable. Unique illustrations and soundscapes bring the concept to life.
:15 Pre-Roll: Brand / Open Longer
Creative Group Head / Art Director
:15 Pre-Roll: Brand / Sunday Banking
Creative Group Head / Art Director
:15 Pre-Roll: Brand / Cross Border Banking
Creative Group Head / Art Director
idea / You can be you when you shop from home
Here are a series of online videos for the TD Access card. To drive product familiarity and favourability we found a true human benefit, not only are you more "you" and look more "you" when you shop from home, but you buy more "you" things.
:30 Pre-Roll: TD Access Card / Break-up
Creative Group Head
:30 Pre-Roll: TD Access Card / Cat Lady
Creative Group Head
:30 Pre-Roll: TD Access Card / Moose
Creative Group Head
idea / Take the "I" out of IOU
To demonstrate how TD removes the hassle of IOUs from your everyday life, we created signage that literally dropped the three letters from their headlines. These installations were placed in locations where people tend to borrow/lend money: restaurants, cafés, and in queues outside of venues.
Creative Group Head / Art Director
idea / Know where your money goes
The TD MySpend app makes it simple to track your spending. To show this, we highlighted the most popular things Canadians spend their money on – from shoes to movies to sushi – we showed how easily MySpend can track it.
Banners were specific to the site you were on. If you were on a fashion blog, you’d see a MySpend ad about clothing. Looking for recipes? You’d see one for tracking your groceries.
Creative Group Head / Art Director
