Going to Great Lengths
When the Dallas Area Habitat for Humanity was serious about attracting sponsorship prospects, they came to our door for help. They needed help with creating event collateral materials for its annual Heroes Luncheon – an event that recognizes people and companies that provided outstanding support for the organization. With our tools ready to go, Bronson Ma Creative came up with the theme “Going to Great Lengths”, invitation concept and design, event ticket, table tent, program booklet, leave-behind gift, and a PowerPoint presentation template for the event.
How did all of the work measure up? Sponsorships poured in. At least six $1,000 tables came in as a result of the invitation alone. Board members were delighted with the theme and the event's consistent look-and-feel, while the heroes felt honored and appreciated.
Ultimately, 27 underwriters purchased 30 tables, and more than 420 people attended the luncheon, 278 of whom had not been specifically invited, but came as a result of having the invitation forwarded to them, or as a guest at an underwriter’s table. More than 50 of these were completely new to The Dallas Area Habitat for Humanity, and are now new prospects for volunteering, sponsoring, or other contributions. Several others who had not attended a Habitat event in years said that they were drawn in by the invitation.
