“Giving experiences instead of things, giving memories, giving opportunity to try something new, giving learning or new skills, giving exercise and vitality, giving something different, novel, not on the high street”

This ad objective is to increase encourage to buy experience gifts as christmas gifts. Mainly targeted to new customers, but not forgetting existing users.

 

Idea:
To show extreme change of gift receiver in his daily and domestic life context.
Eg. “Astronaut with the family sits at the Christmas table.”

 

Creative Director, Design: Mindaugas Stankaitis 
Copywriter: Vaida Sindaraviciute
Photographer: Tomas Kauneckas
Published:  12, 2012. Lithuania, Latvia, Estonian, Poland, UK.