Taqueira Africana is an African taco spot that offers a twist to the Mexican taco with an African touch. Taqueira Africana brand was seeking a logo design that captures the Mexican element with a touch of African and reggae vibes. The identity developed sought to capture this without being overly ornamental visually. Below is the representation of the logo development, color + font choice and mockups of the final logo on actual items including the menu design.

Merchandising and Branding: Taqueria Africana - The African Taco Spot