In Australia for the first 12 months newly licensed riders are restricted to embarrassingly low-powered motorcycles (250 cc) and must display a bright yellow L (Learners) Plate at all times. So when the owners of high powered bike (650-1000cc) returned to their vehicles to find a L-Plate, they immediately felt the embarrassment of being a learner again. On removing the offending material they discovered a message implying they lacked the experience and nerve to take on the world's fastest street bike, the Suzuki Hayabusa.
Copywriter: Andrew Woodhead
Art Director: Lauren Doolan
Graphic Design: Lauren Doolan
Art Director: Lauren Doolan
Graphic Design: Lauren Doolan