Planned Living Architects is a Mornington Peninsula based creative team of architects, highly regarded for their decades of experience and expertise working with coastal and rural areas.
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65c24c67592633.5b3eda66673a2.jpg)
We created a brand identity that represents their pared-back style and well-considered philosophy. The logotype features a fun interplay between their full name and its acronym, which was dictated by the negative space of where the full words would sit.
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/50930167592633.5b3eda6666183.gif)
The branding is supported by a subtle, tactile pattern which references structure versus nature in a formation that abstractly suggests both the local rugged terrain and, more subtly, ocean waves.
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b499b67592633.5b3eda666846a.jpg)
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7eba867592633.5b3eda6667a5c.jpg)
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f9c4767592633.5b3eda6666f34.jpg)
A simple and minimal website ties the brand together, with a gentle rollover detail on the acronym revealing the full name.
Visit the site at plannedlivingarchitects.com.au
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0f14a067592633.5b3eda666803f.jpg)
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0c0e5367592633.5b3eda6666b41.jpg)
The local surf scene is also referenced with ocean photography by Sean Fennessy, scattered amongst PLA's portfolio, a drawcard for aspiring clients wishing to build beach houses in the local surrounds.
![PLA AFOM architecture branding Website print embossing Blind Embossing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5dab6967592633.5b3eda66665a2.jpg)