Since 1983, J.Crew has established itself as a retail pioneer. J.Crew is an internationally recognized multichannel retailer of women’s, men’s, and children’s apparel, shoes, and accessories. A new J.Crew Men’s Shop has recently opened at South Coast Plaza on late August 2012. As the new shop in town, a PR campaign was established to connect to the growing younger male individual.
The PR campaign is a partnership with a scholarship organization method to help the community and attract media attention. Thirty-eight selected students that represent the O.C. Colleges will compete to create a window display for the store. The following proposition consists of three main goals, a detailed plan, preferred results, researched demographics, detailed time line, SWOT analysis, press release, budget, media list, and more.
The purpose is to increase traffic flow, generate sales after the holidays, and bringing a new clientele using a creative customer-related management system to measure performance.
Cover
About the Company
S.M.A.R.T. Goals
Overview of the PR Campaign
Detailed Plan
Preferred Results & Required Research
Target Market and Audiences
Timeline
S.W.O.T. Analysis
Positive/Negative Outcomes & Public Relations Message
Budget & Methods
Implementing Campaign, Delivering the Message & Measuring Performance
Media List for Orange County region
Back cover
