zymrat /zymrat/
Zymrat is an activewear brand that produces products with premium quality, superb finishing and great styling, and create so much value for the customers through content and product that they identify themselves as an active and fit person through the brand.
The company approached me for a brand refresh. A new way for their brand language, a new dimension for their product campaigns and the way things were perceived. We went through a set of visual language options and digging deep on the story behind the new visual identity. A few of which are shown below.
Raise to your limits. Beat limits everyday.
Raise your limits.
Targets are everyday game. Being a default reminder set in you mechanism. It's not just reaching the target everyday that transforms a human. It’s all about beating your targets and pushing it to another level as you progress.
Derived from arrows - expressing the positive energy and motivation behind every activity. Breaking down the directional arrow and composing it in a way that represents both the letters Z and R into a single monogram brings a minimal yet a striking dynamic and young look to the brand. The slant stroke is inclinded at an angle of 44º degree. And the spacing used here isn't suggested to be customised or modified at any circumstances.
