ACCEPT THAT DEATH IS A PART OF LIFE AND YOU WILL LIVE BETTER
With only two years of experience in the life insurance market, Frank.net has made a strong name for itself. Still, policy sales were stalling and the public needed to be reminded that this unsought yet indispensible contract should be signed with this brutally honest cadet. The concept Guess who’s Frank? depicted scenarios where people faced their death without succumbing to panic. The Frank client had gained a fearlessness of dying, as he or she knew that Frank, the no-bullshit brand, would handle their demise. The result was an integrated campaign with the adjusted strap-line: Give death the finger.
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FOAM HANDS FOR FLASH MOBS AT SPORTING EVENTS.
TAXI VINYLS
FLEXI DESCRIPTORS
