E-commerce is becoming more common and we can't deny that it's also really addictive. Although it’s increasing, most companies do not consider the user experience when it comes to unboxing. This project consisted in generating a brand with online sales and creating that unique experience when receiving the product.

Dupla is a brand that sells matching t-shirts. The idea behind Dupla was to portray the “best friends necklace” in a pack. We created a fun and easy to send pack, where the person who buys the product can customize the shipment with a personal message and has the option to send the t-shirts to the same or to a different address in case they don’t live together. We designed a pack that could be easily ripped in half without damaging the design.