Somriures ("smiles" in Catalan) is a package focused on a young and modern consumer who values aesthetics, as well as the functionality of the products. Someone who enjoys wine in company. The idea was to improve the system of the common bag in box. After some investigation we realized it’s very uncomfortable from the moment the product is purchased to when the user is serving a glass of wine.

As a result we designed a practical and reusable structure that works just like a water dispenser with simple instructions provided at the back of the pack. After assembling the structure the user is ready to enjoy his/her wine.  When the wine is finished, the user has to buy a bag of wine to replace the old one.