Hokkaidon - An Indigo Wave

  • Hokkaidon - An Indigo Wave

    Agency: Substance

    Hokkaidon is a Japanese restaurant that specialises in Chirashi. We were approached to create the branding concept and direction, visual identity, collaterals and murals that will set the tone of the restaurant whilst also being mindful of the design of the interior. 

    A unique take on a traditional motif, Hokkaidon's graphic expression is a disruption of the tranquil pattern of Seigaiha, the instantly recognisable blue rolling waves.