This is a case study of one of Bayer's roof insulation products.  It was written with a serious and technical tone in order to assure prospects that they were making the correct decision when they purchased the product.

This is the exterior of a tri-fold brochure for an ice cream parlor.  It's written with a light and playful tone, with vivid descriptions of the products in order to stimulate desire.  The Unique Selling Point (the only ice cream with alcohol in it) is prominently displayed on the front and inside panels.

This is the interior of the ice cream parlor brochure.  I included testimonials to enhance the credibility of the product as well as putting the flavors in bullet points to make them easily scanned and, therefore, help the reader make the decision.  The entire brochure was designed and created by me.

This is the inside view of a collection of sales sheets designed to re-brand Telogy as an equipment management company.  Each of the colored bands in this photo is a separate sales sheet.  This is a working package of information that the salespeople could use to explain Telogy's advantages and then leave behind with the prospect.  The writing is for engineers, but light enough to explain the features and benefits without getting too heavily technical.

This is one of the sheets shown in the collection above. It was designed to help the salesperson show the advantages of Telogy's methods and then close the sale.

This is one of the other sheets shown in the above collection.  Its purpose is to explain the benefits of Telogy's services quickly.  The unique benefits are in bullet points so that they are easily scanned.

This is a trade show handout to show the potential partners all the important features they would have access to when they are a partner of Nortel.  I used bullet points in order to make it quickly scannable - the reader could just glance at the flyer and immediately understand all the advantages that would accrue to them.

This is a data sheet for a software product.  The target audience is Information Technology (IT) engineers who are designing large-scale systems.  Therefore, it's written in very technical terms in order to help them picture how well it will work in their systems.