The goal with coulis, was to communicate the olfactive experience of the bath oils with a minimalist and elegant brand identity. I wanted to play with the emotions and memories related to particular smells and the integration of abstract painting in the visuals, so I worked in collaboration with artist Florence L'abbé to create large acrylic pourings that reminded the subtle movements of water and the invisible diffusions of aromas in the air.
Using these artworks we came up with a bright color palette that represents each aroma.
I designed the e-Commerce with the intention of creating a refined style and most of all a minimalist navigation adapted to the small number of products.
Creative Direction, Copywriting, Packaging design, Web design : Samuel Bélanger
Artworks: Florence L'abbé
Instagram: @sagemuel
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