SOCIAL AND ENVIRONMENTAL ADVERTISING
Brief:
Create a campaign for Action On Hearing Loss that visualises hearing loss and change the public's perception and policy around hearing loss issues.
The aim of this advertisement is to inform the youth around the issue of hearing loss and Tinnitus, and that it is something that can happen to them and doesn’t just come with old age. The target audience is students around the age of 18 to 25. This advertisement will appear in student newspapers, such as Die Matie, as half spread press advertisements and as posters on students campuses. The advertisement visualises hearing loss through words depicted in high pitch sound waves. The text reads stories of young people who suffer from Tinnitus and explains how it was caused. The image makes the viewer feel a sense of how it is to live with Tinnitus.
