Belén Carrera's profile

Always Bringing People Together

The following advertisement is called The Last Supper with Coke. For this activity we had to match a celebrity and a brand from a list we were given. This is the result of the match Coca Cola - Darth Vader. The poster consists of Star Wars' version of The Last Dinner from Leonardo, but instead of drinking wine the soft drink everybody is drinking is Coca Cola. The product acts as element of union between people, since both antagonists of the movie are having dinner together, something unthinkable in other circumstances.

In the last years, Coca Cola has based its message on happiness and has used a very the emotional tone for its adverts. In this ad, the objective is to transmit that unity between people, even if they are supposed to be enemies. Even if there are consumers that are not great fans of the cinematographic saga, they can perfectly understand that the antagonists of the movie are sited having dinner together.
Always Bringing People Together
Published:

Always Bringing People Together

Published: