Clothes so on trend you'll wear them ONCE.
Brand Direction and Intent
ONCE isn’t fast fashion, We’re instant fashion.
We are a chic, modern, and minimalistic fashion label.
Creating garments that are so on trend, they are in this week and out the next.
Literally.
Each garment is designed to be worn once and thrown away,
keeping you clothes up-to-date and your closet
empty. With trends changing so rapidly, who wants to be caught is last weeks clothes.
Fashion moves fast, keep up.
Brandmark Story
In creating the brandmark, the focus was on the fundamental differences that separated Once from other brands in the fast fashion industry, namely its use of single-use plastic and the ability to throw out garments after one use.
The brandmark highlights the single use nature of the garments with the brand name featuring prominently and the circular style resembling the aerial view a typical single-use plastic water bottle.
The brand mark aims to demonstrate the brands aesthetic: as a chic and modern, while also acknowledging its foundation in sustainably and the use of cutting-edge biodegradable plastics in its garment construction.
Packaging
Store Signage
Social Media
#ONCE
#ONLYONCE
#ONCEGIRL
The hashtags #ONLYONCE & #ONCEGIRL highlight the uniqueness of each woman and bring together a community of chic, fashionable women.
This has been introduced to the website, shopfront signage and all social media accounts. Language uses should be informal,
E.G “ oh what am I wearing? I wear #ONLYONCE”
The ONCE Girl
She's 18 to 35, She's passionate about fashion and sees her clothes as a platform for self-expression.
She's inspired by fashion bloggers, influencers, Social media and celebrities. She’s always updating her feed ands and would never been seen in anything but the latest styles.
Print Media
Sustainability and Environmental Policy
All garments are designed to be thrown out after a single use, they are made of the latest biodegradable fabrics and plastics. All packaging and labels should also be made of the same materials.
