Reform were tasked by Bangdrum, Northwest's leading music, dance and cultural workshop company, to help promote their 'Music for Schools' offer.

The aims of the campaign were to: 

To raise the profile of the Bangdrum Music for Schools service
Open and maintain dialogue with the heads of schools and music departments
Promote Bangdrum as a leading supplier of music for schools services and other cultural workshops.

Reform's concept revolves around detailed illustrations of relevant instruments. These elements were pulled together to form an image relevant to the specific piece. The bespoke illustrations were produced in-house by Reform's creative team. 

Reform delivered the strategy which included a A5, landscape, roll-fold direct mail piece promoting the message "Bangdrum, The Heart of Music for Schools". Other print items included a tailored Christmas and Easter card along with elements required to produce a successful e-mail and social media campaign to run alongside the print activity.