Fuel The Beast
To strengthen Gatorade’s presence in the 79th season of the UAAP, the sports drink focused its efforts on fueling the beasts within student-athletes. Gatorade collaborated with respected comic book artist, Kajo Baldisimo, to bring to life each school’s spirit animals. These posters were placed inside UAAP campuses to rally and inspire the students in time for the season opener. A reminder that when it comes to unleashing the beast within, nothing beats Gatorade.
Finalist - Kidlat Awards 2017, Illustration (Gatorade "Tiger")
Bronze - Adobo Design Awards 2017, Illustration
Finalist - Adobo Design Awards 2017, Outdoor Campaign
Gatorade "Eagle"
Gatorade "Archer"
Gatorade "Falcon"
Gatorade "Tamaraw"
Gatorade "Bulldog"
Gatorade "Warrior"
Gatorade "Fighting Maroon"
Gatorade "Tiger"
