The brief was to transform an advertisement that we thought was ineffective into a better version. Karishma chose this advertisement by Oral-B as she found it suitable only for the smarter audience whereas Oral-B is a consumer brand that needs to appeal to all. A small dipstick research was also conducted to support this brief in order to find out what people thought of this ad. Based on the research, information, approachability and simplicity was desired. Keeping in mind this insight, the following two samples were made.