A Jharkhand based cookie manufacturing company which Indianised the concept of cookies to suit the Indian pallet. They needed Brand makeover. The client was adamant to carry the Initials ‘JD’ in the logo unit.
Logo:
The thought Process:
Since these cookies were made from a pure vegetarian base I decided to bring it into their branding too. The initials thus were placed in a green element which carried the shape of a leaf.
Packaging:
The thought Process:
I created a design which used attractive youthful colours and the name was chewed off from the actual cookies that one would find in the box.
The Thought process:
The packaging revolved around his brand, “traditional Cookies”. Thus I coupled the shapes of the cookies and the traditional depiction through jharoka carvings into a pattern.
Final Packaging
