FUJI XEROX - DIRECT MAILER COMPETITION SUBMISSION
The key message for this direct mailer emphasises on the high image quality the Color 1000i Press can produce when printing various types of artwork. We felt that when it comes to printing works, customers are taking a ‘gamble’, as they will never really know the outcome of their artwork until it has been printed. This is why we chose to send them the royal flush - the best hand a player can receive in a game of poker and the tagline ‘ It Just Doesn’t Get Better Than This!’ With this, we hope to convey that it is a sure win when customers choose to print with the Color 1000i Press.
Yiping Weng, Joshua Lumain, Zhang Aihui Elizabeth, Ipshita Pal and Reynaldo Tantra, done in the year 2015, during their first year of study at Lasalle College of the Arts, Singapore, BA Design Communication.
