This project is to re-design an existing company's logo and develop a stationery set. The current Coffeemin logo was inspired by the original Russian time cafe (Ziferblat) logo, and looked similar to it, so the concept headed towards bringing out the fun aspect of Coffeemin through the use of colours, and the cafe aspect with the inclusion of the cup symbol, but still maintaining the time aspect. An interview with the boss helped shaped the logo as well, in that a fun-looking logo was preferred over a casual looking one, and the logo should depict what Coffeemin's business is about.

Logo elements

Diecut namecards (left - no bleed, right - with bleed)

Standard namecards (3 versions)

Letterhead

Diecut envelopes (2 versions)

Standard envelope