Two Below Zero Limited Release 360 Campaign - In-store & Online
Timberland was looking for ways to tease the release of their Holiday themed, Limited Edition boots online and in 22 stores across the United States. Taking the inspiration for the project (boots frozen in ice) I created a full 360 degree campaign revolving around a boot display made of clear resin ice boots sitting on a glowing shard of resin ice. I created a proof of concept by molding a boot and casting it in clear resin as well as by sculpting a small maquette of the shard display stand. I also designed how the teasers and reveals of the product would look in digital form for Ecomm, email and social media. Production of all the final pieces was done by Frank Ippolito and his amazing crew at Thingergy, Inc and can be seen on the Timberland Two Below Zero website.
In Store: Boot displays as seen in the store windows and on the front and forward tables of the store. Table cover and window background designed by Larry Panfil and Holiday window triangle shelving designed by
Marie Wood.
Marie Wood.
Photography: Art direction and set production by me, photography by Chris Saunders and Denis Hambucken.
Ecommerce Site: Site Design by me. Site production by Jon Morris. Photography by Chris Saunders and
Denis Hambucken. Developed by Ryan Obermiller.
Denis Hambucken. Developed by Ryan Obermiller.
Banners and Emails: Overall design by me. Ecomm banner built by Casey Lynch. Timberland consumer emails built by Helena Olsen.
Social Media Video: I shot a teaser video that ran on Timberland's social media channels as well as on video monitors in Timberland Corporate headquarters. Video editing done by Chris Saunders of Main Street Visual.
