«Роби добро» is a joint social project of Lenovo Ukraine company and Tabletochki charity fund.
A task:
The essence of the project is that with every purchase of Lenovo`s laptop/tablet/PC 50 UAH will be transferred via charity fund to a biggest children hospital in Ukraine. Main task: to create key-visual and some identity that will inform potential buyers about this project. Key-visual also should be used by retailer and online partners across all country.
Decision:
Was decided to create small coin for communication with buyers via online services and as sticker, wobbler on products via retail shops. Key-visual was created in collaboration with talented artist Natalia Chernoguz. Key-visual was used in all communications of this project, in all POS materials, presents.
