Be Indie Campaign
Life insurance should liberate the living, not burden them.
In a sea of sameness, Indie offers life insurance for a new world. Unwilling to play by the rules of the world we inherited,
we realised that life insurance should be less about death and disability, and more about life. Aimed at a millennial market,
Be Indie celebrates those who live life on their terms.
Be Indie celebrates those who live life on their terms.
Credits:
Director: Fausto Becatti
Producers: Caz Friedman + Dan Kaplan
Director: Fausto Becatti
Producers: Caz Friedman + Dan Kaplan
Bain & Bunkell Copywriter: Billy Rivers
Bain & Bunkell CD: Sheldon Stewart
Bain & Bunkell ECD: Jonathan Bain
Bain & Bunkell ECD: Jonathan Bain
Indie CDs: Giran Adams + Ansaawf Jakoet
Indie Marketing: Wynand van Schalkwyk + Matt Riley
Indie Marketing: Wynand van Schalkwyk + Matt Riley