This is a personal project for an app suited for bakeries and similar. The idea is to present a new design idea for a local business that mostly sell its products to people in the same neighborhood, or simply workers that want to support a local business for their launch-break. How to survive the competition with supermarkets and large companies, when you only have a small business? What can you do to stand out in the crowd?

To better understand this kind of market, I decided to interview some typical clients of local businesses like bakeries, pastry shops and local street-food places. This helped me understand needs of clients like workers who need something to eat during their lunch-break, or people that just don't want to buy their food only in supermarkets. After that, I presented to a local bakery-owner my thoughts about it and I discussed them with him using a canvas, to align his ideas with typical client's needs.

I asked to less than 10 people, what they were thinking about their lunch-break, while they were walking in front of a bakery during lunch-time.

Six of them, were interested in buying something different but tasty, while four people were usual to prepare something at home, before going to the office. This four people catched my curiosity, so I asked them why they didn't think about buying something to a local business: they all answered that they never had time to go at the local shop, waiting in line, checking what's available today and decide. This opinions were very helpful, because this pain-point was the perfect balance between to not to choose something from a classic ecommerce food and even not choose something down the streets, in you neighborhood.

Talking about local businesses is always difficult, because they usually struggle to present they business online in a profesional way, as they do not have time and skills to do something good. But, the good thing, is that they don't really have big competitors, aside big supermarkets or famous food ecommerce, which are not common in this area. So, pushing for something only-for-locals seemed to be a good idea or, at least, something new for this people.

To complete the sketching step, I've used Balsamiq to design my paper-ideas in a digital environment, giving me the chance to think and talk about my process with the shop owner.

When I finished to design in Balsamiq, I used Marvel to share a low-fi and easy to use prototype, to test my idea with 5 typical customers.

This sketching idea is based upon the choice to choose something from what it's available that day (like in a regular shop) or to follow an inspirational path, based on questions that ask you if you prefer something different from the typical product that it's avalable. When you have chosen, you can set up at what time you are more free to go to the shop and take your stuff or, if you prefere, you can always go to the menu, check the "Contact us" option and call to receive you order.

To better design this app, I choose Figma to be my main driver to design my wireframe. I've also decided to use a couple of photos, to give to my client and the users the chance to better understand the, future, final result. As the previous sketch showed, you can choose a variety of salty or sweet things and filter them with the same filters used in the "Inspire me!" section.
Using InVision, I prototyped my wireframe and tested it with 5 typical customers to validate my idea.