• Digital Out of Home
  • Roli : Start Making It
    Roli is a technology company that develops music-making devices with pressure-responsive surfaces.
  • Concept

    The concept focuses on highlighting the 5D Touch technology that make Roli's products unique. The approach is illustrative with fast and dynamic cuts demonstrating each gesture: strike, glide, slide, press, and lift. The visuals will have a sci-fi color scheme that resonate the futuristic feel of the products. Lastly, multiple hands will play on the instrument collectively to create a song while showing the expressive technology of the devices. 

    Keywords

    Dynamic
    Futuristic
    Rhythmic
  • Style frames